When I started this ‘whole social media gotta have an author platform’ thing – which was way more work than I ever could’ve imagined – I was the follow back queen. Seriously, I had a crown and everything. So what if the crown was an orange plastic thing that came in our Queen’s Day kit my mother-in-law mailed to us in Germany? It was a crown damn it! But slowly and surely, I’ve lost my follow back queen status. At this point, I’m abdicating. It’s a good thing too because my crown sprung a leak.
Obviously, I’ve learned not to automatically follow just anyone. It didn’t take me long to figure out who was a spambot. The line “buy 10,000 twitter followers for $49” was my first clue. But then there are those tweeters who take advantage of these deals. It only took me slightly longer to learn to spot those. Anyone who has thousands more followers than follows, but isn’t a household name, does not get an automatic follow back from me anymore. I’ve also stopped following accounts that are in foreign languages I don’t speak. I mean, what’s the point?
But why would I stop following you? You who is just going along doing your thing, not using a tweet service, and religiously following back your followers. There are basically three reasons:
No activity. This is an easy one. If you don’t post any content on whatever social media outlet is the latest rage, I won’t be following you back. Why would I?
Automatic Twitter DMs. Direct messages are annoying. Trying to keep up with my social media accounts is hard enough without adding DMs. And then there’s the fact that 99% of DMs consist of unsolicited marketing. It’s awesome you have your first book published. I’m totally proud of you. But if you want me to market or review your book sending a DM is NOT the way to go about it. First of all, it’s lazy because those DMs are always the same – how unoriginal. It’s hard enough to get me to review your book when you actually send me an email. A DM is just not going to cut it. (PS You can easily find how to contact me – as well as my review policy – if you just look at my profile that links to my website.)
It’s all about you. How many times have you heard this one? Don’t only promote your own books or products? Still. It’s not getting through to a lot of writers. I recently joined Instagram and was frankly shocked to see how many writers were constantly posting pictures of their books. Apparently because it’s a different social medium, the old rules don’t apply? I get it. You’re excited about your book. You want to sell copies. But I won’t be buying one. I’m sure it’s a perfectly lovely book, but I just don’t care anymore. Not after seeing five posts a day with different pictures and teasers of your book. In fact, I’m unfollowing you. Click.
So, there you have it folks. The ugly reason I stopped following you. It’s not an original reason. Not by a long shot. It’s just the ugly truth.