Why I’m no longer doing sweepstakes to gain newsletter followers #WriterWednesday #AuthorNewsletter #AuthorMarketing

mailchimpIn case you missed it (although I’m not sure how that’s possible), the writing world is having an absolute hissy fit about the newsletter marketing platform MailChimp. MailChimp has changed a bunch of things on its platform. Don’t ask me what those changes are I haven’t the time to study the changes. I did, however, take the time to listen to the Novel Marketing Podcast, which discussed the changes in words a non-marketing professional such as myself could understand. (In case you need some guidance, here’s the link to the podcast: https://www.novelmarketing.com/190-5/)

don't panicMy takeaway from the podcast was as follows: For someone like me who has around 1,300 subscribers and does not have an onboarding sequence, there’s no reason to panic. The only thing I needed to do was archive anyone on my list who had unsubscribed. Well, okay then, off I went to do just that.

While I was archiving my unsubscribed and cleaned contacts, I discovered most of these contacts were from a sweepstakes I’d taken part in to gain subscribers. And by most I mean nearly all. Logically, I knew taking part in a sweepstakes would lead to a lot of unsubscribes. I still thought it was worth a try. No more, though. I will try to gain my subscribers organically from here on out.

I’m also working on a short story, which is an offshoot from one of my series, to provide to my subscribers for free. I may do some advertising in that regard – assuming I ever finish the darn thing. Full disclosure: I haven’t even started it yet.

I’m sticking with Mailchimp for now. If I somehow become super popular and gain tons of followers, I’ll reconsider. Right after I buy the Brooklyn Bridge that is…

7 thoughts on “Why I’m no longer doing sweepstakes to gain newsletter followers #WriterWednesday #AuthorNewsletter #AuthorMarketing

  1. K. Alice Compeau says:

    I was thinking of giving up on my mailing list anyway. I never use it and when I do, I think everything goes to spam. When I do use it and send a test email, it goes to my spam every time even though I’ve added it to contacts. If I need to send out individual emails to prevent them going to spam, what’s the point of mailchimp anyway? I could make a spreadsheet.

    Liked by 2 people

    • D.E. Haggerty says:

      Supposedly there are all kinds of tricks to make sure your newsletter goes to your inbox and not spam. I think Novel Marketing Podcast did a podcast on it but haven’t listened to it. I don’t get great open or click rates but enough that I keep trying. It can be depressing when you put a lot of effort in and only 5% open

      Liked by 1 person

  2. joab4424 says:

    I’m surprised that sweepstakes don’t help authors get and keep subscribers. I like the way you explain your point so clearly and have me chuckling, too.

    Liked by 1 person

  3. Crystal says:

    I may have found you that way but I’m glad I found you because I like you so much I want to stick around. I’m not on Facebook, Twitter or Instagram or etc… but I am on Goodreads, Bookbub, Amazon and LinkedIn. Much Luck to you.

    Liked by 1 person

  4. DRShoultz says:

    Interesting post! I, too, have had a hard time finding newsletter subscribers who stick around. It’s very discouraging. For the past 18 months, I’ve sent out one email each month using Mailchimp and have about 100-150 “loyal” subscribers who open it and poke around. That’s about 20-25% of the list. I’ve never been able to get the list to 1,000 subscribers or get beyond 25% opens. I tired of running ads and giving away stuff (stories, novellas, etc.) to keep the list growing. Most of my book sales come from FB ads and prior readers. I attribute minimal sales to email, but will likely keep my subscriber list and monthly newsletter.

    Liked by 1 person

Comments are closed.