Using automatic Amazon ads #AuthorToolBoxBlogHop #WriterWednesday #AuthorMarketing

One of the most difficult parts of running Amazon ads is trying to find keywords. And, yes, you should try to find 1,000 – the maximum Amazon allows – for each ad (read my blog article about finding keywords here). But what if you let Amazon choose for you? How does that work? I decided to try a few automatic ads on Amazon and see how it went. Before I tell you my thoughts on my results, here is how you set up an automatic ad.

First, it’s important to understand I’m talking about Sponsored Products ads. I haven’t tried a Lockscreen Ad and don’t plan to as there has been nothing but bad press about them thus far.

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When you have the amazon dashboard open, you’ll see an option under targeting called ‘automatic targeting’.

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Instead of using custom text, I also choose for this experiment to use standard ad without custom text.

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I made several ‘automatic’ ads for my books and what I discovered was this:

  • Automatic ads work well for books that are already selling well. I assume this is because Amazon finds it easier to target the book as there are several ‘also reads’.
  • Automatic ads also seem to work well for novels in larger categories. The novel I tried an automatic ad  with is in the category of romantic comedies. As this category is huge – HUGE – Amazon had lots of possible keywords from which to pick.
  • Automatic ads don’t work as well for books that are in smaller categories. I tried automatic ads for two of my cozy mysteries I was having a hard time finding keywords for. These didn’t work well at all. In fact, Amazon is barely serving these ads.

Based on my findings, I will try some more automatic ads for my other romance novels but automatic ads for my cozy novels seem to be a waste of time.

Has anyone else tried automatic ads? What were you experiences?


This blog post is part of the #AuthorToolboxBlogHop. This is a monthly blog hop hosted by @raimeygallant. Make sure to stop by the other author blog posts in this month’s blog hop to fill up your author toolbox! Just click on the graphic to take you to the list.

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13 thoughts on “Using automatic Amazon ads #AuthorToolBoxBlogHop #WriterWednesday #AuthorMarketing

  1. Erika Beebe says:

    Great topic today. I haven’t tried them but I am wondering how book suggestions are generated once a person does click a book and amazon gives the reader of similar books to the one just previewed. Happy shop Day 🙂

    Liked by 1 person

    • D.E. Haggerty says:

      Many claim to have ‘cracked’ the Amazon algorithm and for a price, they’ll help you figure out how to get your book in the list of similar books. I don’t believe it for a second.

      Liked by 1 person

  2. Meka James says:

    I listened to a free webinar by Mark Dawson on Tuesday and he talked about the automatic ads. I’ve only ran AMS ads once and it wasn’t all that successful. I want to attempt again and will try the automatic to help find keywords since coming up with 1000 on my own was next to impossible.

    Liked by 1 person

    • D.E. Haggerty says:

      I haven’t heard any author have success with Google ads. I know a lot of writers have success with Amazon ads. I do make money from them but it’s a puzzle that seems to be constantly changing


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