One of the most difficult parts of running Amazon ads is trying to find keywords. And, yes, you should try to find 1,000 – the maximum Amazon allows – for each ad (read my blog article about finding keywords here). But what if you let Amazon choose for you? How does that work? I decided to try a few automatic ads on Amazon and see how it went. Before I tell you my thoughts on my results, here is how you set up an automatic ad.
First, it’s important to understand I’m talking about Sponsored Products ads. I haven’t tried a Lockscreen Ad and don’t plan to as there has been nothing but bad press about them thus far.
When you have the amazon dashboard open, you’ll see an option under targeting called ‘automatic targeting’.
Instead of using custom text, I also choose for this experiment to use standard ad without custom text.
I made several ‘automatic’ ads for my books and what I discovered was this:
- Automatic ads work well for books that are already selling well. I assume this is because Amazon finds it easier to target the book as there are several ‘also reads’.
- Automatic ads also seem to work well for novels in larger categories. The novel I tried an automatic ad with is in the category of romantic comedies. As this category is huge – HUGE – Amazon had lots of possible keywords from which to pick.
- Automatic ads don’t work as well for books that are in smaller categories. I tried automatic ads for two of my cozy mysteries I was having a hard time finding keywords for. These didn’t work well at all. In fact, Amazon is barely serving these ads.
Based on my findings, I will try some more automatic ads for my other romance novels but automatic ads for my cozy novels seem to be a waste of time.
Has anyone else tried automatic ads? What were you experiences?
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